How to use a social media manager
Social media takes so much time away from you doing what you are good at. And the time spent does not always reflect what you have in your bank account....
Website Statistics
I have always loved numbers. And as Peter Jones said on BBS 1's Dragon's Den, a good entrepreneur looks at their numbers every day. You do need to know what's...
How to test your business idea
You are excited! You have been inspired and have come up with a brilliant idea to make money. But how do you test your business idea to see if it...
What are Public Relations?
Small business owners are often quite overwhelmed with the concept of Public Relations (PR). But it is simply building and preserving a positive public image for your business - no...
Blog Prompts
I have never struggled to find content for my writing. I find conversation, ideas, and inspiration in the world around me. And yet, so many people ask how I come...
Tips to increase social media engagement
It is incredibly frustrating to spend time posting on social media and not getting much engagement. You need to always keep in mind that between 0% and 2% of those...
How to write a blog post
There is no format when you write a blog post, but when you create content for the internet, you need to consider how Google will pick it up. You want...
Facebook for Writers
It can be overwhelming to even consider yourself a writer. And really quite scary to 'put it out there' when you have created something. Writing is a lonely activity and...
Bottom of the to-do list
What is at the bottom of your to-do list? To keep track of what I need to do in a day, week or month, I have a written to-do list....
What to post on social media
When you consider what to post on social media for your business, it is to remember that you are using social media to make sales. Yes, you want to build...
Social media bios
Your social media bios are the first opportunities you have to make an impression. So often I see bios that don't explain what that person does. It's great to say...
Pivot in a Crisis
In times of crisis, we need to look for opportunities. Now is a good time to think about how we can make the best of a bad situation - and...