Why should you get started on Facebook? There are billions of people on Facebook, and having a presence on the platform is a great way to tell the world what amazing products you have or make, or about the talents, skills, and services you deliver.
Let’s get social!
Did you know that the average time a day people are refreshing their newsfeeds is 11-15 times?
It is thus up to you to make your posts relevant & worthwhile, to get noticed.
Create content that encourages interaction. Remember your customers want to share content that puts them in a positive light.
So, break through the noise! Don’t just show up – ADD VALUE!
A First Date
A great way to look at your Facebook content is like a first date. You don’t take an engagement ring with you in the hope things will progress in your favour. You need to develop the relationship first.
Your posts are NOT just about sales. Consider the following breakdown of your posts:
- 70% of your own content (not sales)
- 20% from other people
- 10% sales
Get started on Facebook with these ideas
Mix these up as much as you can so that your Page becomes the ‘go-to’ place for information, inspiration, and entertainment:
- Give – offers, discounts, deals, contests
- Advise – tips, how-to, obstacles
- Warn – dangers, news, coming soon
- Amuse – funny pictures, quotes, inoffensive, general audience
- Inspire – inspirational quotes, motivate, quote
- Amaze – pictures, facts, stories
- Show, don’t tell – the art of telling a story!
Facebook is not about broadcasting. It is about being social and growing a community around your brand, business, hobby, organisation, or side hustle.
