A blog is an informal piece about you. Start blogging, not just about your business, but also about YOU. It is a piece that would be relevant today, and relevant in 5 years’ time.
So, think about the following:
- Who are you?
- Where were you born?
- How has this impacted on the work you do today?
- What is your passion?
- Is there something quirky or unusual that has happened to you?
- What makes you tick?
- Is there something that will make people say ‘wow’ about you or your life?
- What makes you laugh?
- What makes you cry?
- Why are you where you are today?
You can answer these questions in order, or you can start with something ‘wow’. People want to know about YOU, not boring old business speak. People buy from people, so you need to use your blog post to connect with people.
A blog is not an advert for your business, it is an expose of the person you are, and why people would want to buy from you – because YOU are special, YOU are the business and YOU are the one that the public will connect with.
Blog Content Ideas
If you need some blog content ideas, you can sign up FREE to a weekly email with a blog idea prompt. These prompts will help any niche, and will give you inspiration to blog freely. Often we spend a lot of time trying to work out what we are going to write. But these prompts will mean you can start blogging right away.
If you are still not sure if you should blog, check out this blog post: Why do I need to blog?
